The largest Russian online platform, Wildberries, has launched a new fast payment service for goods and services - WB Pay. The service is available to all users with the mobile application of Wildberries in Russia. Users can make purchases in just a few clicks using saved cards from their personal account on the Wildberries platform. To pay, you need to press the WB Pay button in the online store, go through the notification to the application and confirm the transaction. The ability to save WB Pay for future use without regular switching to the app is also provided. Current tests are being conducted on several partner websites.